Here are some of the latest projects we’ve been working on. We plan to showcase all new projects as they happen. So, keep checking in.
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69 Regency Street
R21 Corporate Park
Irene
Pretoria
South Africa
e: info@etiket.co.za
p: +27 (0)12 345 5650
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Featured projects
Wrestlerish – Sleep viral music video
25th January 2011Made up of 921 photos of 921 people, the new music video for “Sleep” truly is a video for the fans, by the fans. Made in less than two weeks in the summer of 2010, the photos were sourced from the Wrestlerish website and from venues across Pretoria and Gauteng.
On the day of its release, the video was the second most viewed YouTube music video in South Africa. Several websites picked up on the hype (including One Small Seed), and Facebook and Twitter was buzzing to say the least.
Sondag – mybuurvrou viral campaign
24th January 2011The Sunday newspaper, Sondag, was looking for a new brand ambassador, and quick.
But how do you make someone famous in only three weeks? Create a scandalist campaign in the style of a British tabloid, combine that with a 40-something voyeuristic old virgin living next to a very sexy 20-something and viola!
On the Dot – augmented reality microsite
23rd January 2011We were tasked with creating an innovative concept for the On the Dot stand at the Cape Town Book Fair, that would showcase all their solutions – from print to digital. This brief presented the perfect opportunity for us to use Augmented Reality as this technology literally bridges the gap between print and digital.
TIA – brand launch AV presentation
22nd January 2011The Technology Innovation Agency mostly deals with ideas and not words. We developed a campaign built around the central idea that ‘innovation’ is not just a word, but a concept that does more than just sound smart. We echoed this sentiment by using innovative ways and everyday objects to spell the word, showing that it can feed a nation, bring people together and even drive us towards our destiny.
FNB – IFE stand design
21st January 2011
FNB wanted to engage their clients in a way that reinforced their positioning as a bank that is truly willing to help. The creation of a ‘dream bag’ at the International Franchise Expo, gave visitors to the event the opportunity to gather all their franchise-owning dreams in one bag. Once finished, they were invited to have a cup of coffee and discuss their dreams with one of the FNB consultants at the stand, the coffee being the bank’s treat of course!
